Yellow Page Ad Questions

1. Have you created your ad for the people who have the ability and the desire to buy what you're selling?
2. Do you know who your target is? And are you aiming correctly?
3. Have you used the killer words that personalize the message in your ad?
4. Are you allowing people to identify with you in your ads (connection)
5. Have you made it easy to respond to your ad?

Dealing With Yellow Page Advertising Reps

The rep has one agenda: Volume. The representative is interested only in selling you the most expensive yellow page ad. You must When placing an ad, yellow page or other:

• Never allow a yellow page rep to walk in off the street or cold call and sell you.
• Schedule and allow for one hour of uninterrupted time to discuss your yellow page advertisement.
• Plan before putting your ad together find out the exact (real) closing date and when the rep will be in your area.
• Call the rep and put them to work for you ask for an ad done on a spec basis. You are committed to nothing. Don't sign anything or give a deposit until you are 100% in control.
• Have the rep send a tear sheet form with the prices marked for each yellow page ad size and color options with separate breakdowns.
• Ask about discounts and specials. Keep in mind that yellow page ad discounts are usually for one year only.
• Insist on seeing your ad proof before going to press and check for errors, especially in the yellow pages (otherwise you must live with mistakes for a year).
• Put all requests in writing and document everything. Keep in a safe place!!!

Be prepared for resistance. The rep will push you for size and color. They will push traditional ads in most cases. That's all they know or care to understand and will resist non-traditional ads.

By following these tips you will create a much more profitable yellow page ad:

More YELLOW PAGE HELP

Learn the truth about where your clients and prospects turn when they are ready to buy and how to make them choose you. This report took over two years to create and will tell you everything you need to know to create killer yellow page ads. It has step by step instructions and before and after examples. You'll discover how to create an ad that will double or triple your response in under an hour, with this amazing report. NEED BETTER STATEMENT HERE. WHERE IS REPORT?