Press Releases

How To Get Free Advertising By Using Press Releases.

The press release is a powerful marketing tool. I can't think of any better way to advertise than FREE, can you? The trick is writing a press release that gets attention and gets the media to do a story on you. How long should a press release be?

One page is best. If you can't say it in one page you don't have as good of a chance to get it read. Remember, the media people are swamped with press releases and most of them end up in the trash. A press release longer than one page is really pushing it, unless you have some very dynamic news to tell. If you need more than three pages, you may consider writing a feature story instead.

What To Say in Your Press Release

A press release needs to have something of interest to the listeners, readers, or viewers of the media you are targeting. It can't be a pitch for your product or service.

1. Every press release needs a powerful headline.
2. Your press release should tell the reader who you are and why they should care about what you have to offer or say.
3. The first paragraph should have all the important information you have to talk about.
4. The second paragraph should have some sort of information that is necessary in credentialing you or your statements.
5. The third section should have the "sales pitch" and your contact information.

There is much involved in successful press release writing, delivery to the media and the subsequent interview process, much too much for me to put up on this page but here are some tips.

Press Release Help

First, if you need press coverage I can certainly help. I have over 30,000 media contact addresses and can facilitate the entire campaign or simply create press releases for you and turn them over to you. It all depends on what you want to achieve and your budget.

If you want to do a nationwide blitz it will take 6-10 weeks and cost around $5,900 dollars. That includes me personally contacting at least 1000 targeted media contacts and sending press releases nationwide.