Post Card Marketing

The Frugal Advertising Gold Mine

I can't say enough about the power of post card marketing. But like a post card same time what I have to tell you about creating them will be brief.

Post Card Advertising Is Cheap

A post card is almost always seen in a stack of mail and is inexpensive to create as well as to send. This is why postcard advertising should be a part of your marketing system.

Postcard Marketing Is Effective

You can use postcards for lead generation, special sale announcements, a thank you to customers, part of a sequenced mailing, to test an ad and on and on and on...

Here are the tricks to using post card advertising effectively:

1. Use copy on both sides of the postcard.
2. Post cards need headlines.
3. Picture post cards get read.
4. Larger post cards stand out. Use different sizes, even 8x10.

The truth about post card marketing is if you learn the basics of good copy writing, all you have to do is transfer that knowledge into.