That's a small sample of the kind of structure that exists in the best headlines. Here are 10 other tips to help you to create headlines that pack a powerful punch:

1. Look for headline ideas on best selling magazines, National Enquirer etc.

2. Model headlines from old ads, from the 1800's and up to 1930 especially.

3. Use Upper And Lower Case Letters. Not ALL CAPITALS.

4. Use Serif fonts and classic typefaces, not newly developed styles.

5. Quotation marks around headlines draw attention to them.

6. Use words proven to be successful over time.

7. Include no more than one big idea.

8. Include a bold promise.

9. Have you used hidden benefit in headline and/or as theme?

10. Is headline bolded? Make sure it is so it will stand out.

Those are the powerful essentials. There is much more you can learn and I'll provide you the opportunity to get as much information as you need to be super successful at this.

In fact, I’ve made it very simple for you to create Killer Headlines without even having to be creative.

I have a collection of over 300 headlines available by e-mail or on disk that you can simply cut and paste and modify to fit your project.

I also will give you an in depth guide that will reveal all the secrets you’ll ever need to produce a winning headline every time you sit down to write your copy.

And as a special bonus you’ll get my detailed description of the eight types of headlines that you can use to supercharge your copy.

Contact me if you would like information on this awesome resource.