Headline Style #2:

Begin With 'A' or 'The' to Signify Uniqueness or Promise Information

• A Discovery So Startling It Will Literally Leave You Speechless

• A Little Mistake That Can Cost You A Bundle

• A Little Mistake That Can Ruin Your Relationship

• A Little Mistake That Could Ruin Your Health Almost Instantly And What You Can Do To Avoid It

• The Four Steps To Peace Of Mind

• An Instant Cure For Sleepless Nights

• The Policci Method For Marketing Success

• The Internet Phenomenon And What It Means To You

• The Kennedy Technique For Managing Your Time

• The Last Word On Buying A Home Computer

• The Man That Changed The Advertising World

Headline Style #3:

Emphasize Curiosity / Questioning Headlines

• Do You Make These Mistakes In English?

• The Mystery To Motivating Children And How You Can Solve It

• The New Discovery That Made An Average Athlete A Superstar

• The No-Fail Way To Get Your First Job

• The No-Sweat Study Guide

• The Number One (#1) Most Powerful Word In The English language

• What's Wrong In This Picture?

• Who Else Wants A Movie Star's Lifestyle?

• The Mysterious Secret That Unlocks The Key To Success