"How To Create Powerful Headlines That Will Stop Your Prospects Dead In Their Tracks And Force Them To Read Your Copy"

Imagine People Being Unable To Resist Reading Your Copy

What matters the most? The headline is the most important part of the copy. Not the offer. Not the guarantee. Not the wonderfully penned words of wit hidden inside the body copy.

Why do I say this? I formed my opinion not only because every great copywriter I know has said it, but also because I have seen in prove to be true in my own experiences in marketing.

It doesn't matter how powerful the rest of the copy is if the prospects don't BEGIN to and CONTINUE to read your ad, sales letter, coupon, yellow page ad etc. In fact five times as many people will read the headline as opposed to the body copy.

Headlines Capture Attention

The headline is what grabs the attention of the prospect, and pulls him into the ad. Once while I was attending one of Gary Halbert's seminars, Gary asked the attendees this question:

"What is the reason people open a letter?"

Headlines Create Interest

The same principle applies to headlines; the reason you need a headline is to get the target audience to read all the other important stuff you have labored to create.

David Ogilvy, one of the greatest ad men of all times has said headlines are the most important part of any advertisement.

"Since headlines, more than anything else, decide the success or failure of an advertisement, the silliest thing of all is to run an ad without any headline at all" - David Ogilvy

Better Headlines Increase Sales

In fact 90% of the time a headline change is all that's necessary to explode the response of an ad. Since headlines are that important to your ad, then you better know how to write good ones. This one skill, if honed properly, will help you in more ways than you can imagine. You will be able to create better titles for anything you create including books, reports, and advertising promotional materials.