Good Example

Dear Friend,

How would you like to double or even triple your business this year — without spending even a penny on hit-or-miss advertising???

If There Was A Strategy That Never Fails...
Would You Want To Know About It?

My friend and marketing genius, Dan Kennedy, (one of the most sought after marketing gurus in the world) often quotes Walt Disney. Disney's number-one marketing secret was: "Do what you do so well and so uniquely that your customers can't resist telling others about you."

This is THE secret to multiplying a business' income without spending any money on advertising! And very often it is little things that make big differences.

Little things mean a lot. People remember and tell others about the "little things" you do for them.

I read an article about a minor league baseball team that doubled attendance in one year with one simple marketing strategy: maintaining always-clean bathrooms. Word spread.

The owner of a lawn-and-garden service doubled his customer base solely through referrals when he started re-painting customers' "old" mailboxes and mailbox posts free. Customers were pleasantly surprised — and told their neighbors.

A chiropractor tripled her usual referrals after installing a juice bar, a lending library of health books and tapes, and courtesy phones in her reception area. Instead of complaining about waiting, these patients bragged to their friends about this "waiting room."

And so the search began for some "little thing" that we could use or do, that would add the "Wow — look at that!" factor to their businesses. Something that customers would be surprised by, would notice, would remember, would appreciate and would tell their neighbors and friends about. A "conversation item."

Doubletree Hotels does this with free, fresh-baked chocolate chip cookies given to each guest at check-in. Their research clearly shows that customer loyalty, measured in increased numbers of stays per frequent traveler, has been boosted by-the cookies!

A veterinarian in Pennsylvania saw his referrals increase by better than 60% vs. the previous year, the year after he delivered gift-wrapped boxes of dog biscuits as Christmas gifts to the dogs' homes.

Sure, we're talking about "gimmicks." But if you had a simple "gimmick" like this that GUARANTEED increases in customer satisfaction, retention and referrals, with no extra work & virtually no cost, would you be too "stuffy" to use it?